Xbox asked our group to develop a unique holiday partnership with Pizza Hut, featuring the Triple Treat Box meal that took advantage of Xbox’s reach as an all-in-one media solution.
With the many layers involved in this partnership, our team decided that it would be fun to create a Xbox-exclusive Holiday special hosted (throw-back style) by Conan O’Brien. Conan’s Clueless Gamer segment, coupled with his love for quirky retro humor made him the perfect personality to anchor our “Heating Up the HolIdays” Party.
Augmented Reality packaging featuring pizza-themed holiday carols
Custom retro-style Xbox console
Soundtrack available on vinyl record and in Xbox music store
OOH activation at bus stops in cold-weather markets (just press Conan’s nose for heat)